Sculpting and scenic painting for new Aritzia Super Puff Pop Up in SOHO, NYC

New work up at Aritzia’s Super Puff Pop Up in connection with the Brooklyn fabrication studio, New Project.
Located at 560 Broadway, (corner of Broadway and Prince St, NYC)

I had the opportunity to sculpt and paint the mountain diorama located within the boutique store. Below are some pictures showing the process in creating the work. I believe the whole project took about 4 weeks to complete. ”Aritzia is an innovative design house and fashion boutique. We conceive, create, develop, and retail fashion brands with a depth of design and quality that provides compelling value. We pride ourselves on creating immersive, human, and highly personal shopping experiences, both in our boutiques and on our website - with a focus on delivering Everyday Luxury”

Forbes - You Can Do More Than Shop At Aritzia’s Pop-Ups Thanks To Drake And Jay Z’s Grammy-Winning Designer

Sheets of insolation foam were adhered together and attached to an elevated platform. The rock shapes were sculpted using a reciprocating saw and a kitchen knife.

Sheets of insolation foam were adhered together and attached to an elevated platform. The rock shapes were sculpted using a reciprocating saw and a kitchen knife.

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Once the shapes were established, we painted a joint compound mix over the entire surface to fill in gaps and give the rocks more definition.

Once the shapes were established, we painted a joint compound mix over the entire surface to fill in gaps and give the rocks more definition.

Color is added. Shadows and highlights help to create definition. (I would sprinkle snow on top occasionally so that I could see how the work was developing)

Color is added. Shadows and highlights help to create definition. (I would sprinkle snow on top occasionally so that I could see how the work was developing)

A completed boulder…

A completed boulder…

Snow and branches are added last, the final touch!

Snow and branches are added last, the final touch!

The completed project after install.

The completed project after install.

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My daughter checking out the massive yeti at the end of the diorama.

My daughter checking out the massive yeti at the end of the diorama.

New hand painted sign at the studio

New sign painting on a scrap piece of wood. Inspired by “Space Adventures” comic book logo.

Space Adventures (sometimes cover-titled Science Fiction Space AdventuresSpace Adventures Presents Rocky Jones and other variations for particular issues) was an American science-fiction anthology comic book series published sporadically by Charlton Comics from 1952 to 1979.“

This work is actually a remake of a sign I posted on March 15th (the original was purchased on my Saatchi Art homepage) So I decided to make a new one.

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Hand painted sign on A-frame for the Italian restaurant, Scalino GP, in Brooklyn, NY

New sign painting for Scalino GP, a traditional Italian restaurant (659 Manhattan Ave) located in the quaint Greenpoint neighborhood of Brooklyn, NY.

For this particular business, having a hand painted sign fits perfectly well with its aesthetics. The hand painted quality is reminiscent of old New York City and reflects to its customer the restaurants commitment to detail and quality.

For more information about sign painting in the NYC/Brooklyn area check out my site: http://www.thewonderfulworldof.com/signpainting

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