New work up at Aritzia’s Super Puff Pop Up in connection with the Brooklyn fabrication studio, New Project.
Located at 560 Broadway, (corner of Broadway and Prince St, NYC)

I had the opportunity to sculpt and paint the mountain diorama located within the boutique store. Below are some pictures showing the process in creating the work. I believe the whole project took about 4 weeks to complete. ”Aritzia is an innovative design house and fashion boutique. We conceive, create, develop, and retail fashion brands with a depth of design and quality that provides compelling value. We pride ourselves on creating immersive, human, and highly personal shopping experiences, both in our boutiques and on our website - with a focus on delivering Everyday Luxury”

Forbes - You Can Do More Than Shop At Aritzia’s Pop-Ups Thanks To Drake And Jay Z’s Grammy-Winning Designer

Sheets of insolation foam were adhered together and attached to an elevated platform. The rock shapes were sculpted using a reciprocating saw and a kitchen knife.

Once the shapes were established, we painted a joint compound mix over the entire surface to fill in gaps and give the rocks more definition.

Color is added. Shadows and highlights help to create definition. (I would sprinkle snow on top occasionally so that I could see how the work was developing)

Snow and branches are added last, the final touch!

My daughter checking out the massive yeti at the end of the diorama.

Outside seating for NYC restaurants became permanent in September 2020, offering a mix of sidewalk seating and seats along streets closed off to vehicular traffic. Tooker Alley, located at 793 Washington Ave in Brooklyn, NY, recently extended its seating into its neighbors sidewalk area. So I was hired to expand the sign painting I did over the summer.

The idea and design was based off of Tooker Alley’s store signage… which I painted back in 2014. But admittedly the barrier does have a Beetlejuice sort of vibe to it. What can I say? For a stylish bar, black and white seems to be the way to go in my opinion. (coincidently, it strangely mirrors the sidewalk crossing and street signage) Across the street from the Brooklyn Museum, stop by and check it out… support small business!!

“The spot achieves a rare quality in an era of paint-by-numbers cocktail lounges: The intensely personal Tooker Alley generates a genuine human pulse.” Timeout NY

For more information about sign painting in the NYC/Brooklyn area check out my site: http://www.thewonderfulworldof.com/signpainting

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